- SCRATCHPAD SALESFORCE 13M SERIES VENTURESSAWERSVENTUREBEAT UPDATE
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Its freemium model lets any sales rep sign up, connect their account, and start using the product. Once a rep starts using Scratchpad, two things tend to happen: 1) it becomes a daily habit, and 2) they share it with their teammates.
I wrote about its habit-forming nature in my blog Measuring SaaS Engagement. The data in that blog is actually from our Scratchpad diligence. While not at first apparent, when we dove into the product usage data and isolated weekday usage among paid accounts, we saw that sales reps use Scratchpad almost 4 work days every week, which is best-in-class. This explains Scratchpad’s viral spread: once one rep uses it, it takes hold in an organization and the number of users grows rapidly.
SCRATCHPAD SALESFORCE 13M SERIES VENTURESSAWERSVENTUREBEAT PLUS
With rapid adoption and habitual usage among sales reps, plus alignment with sales ops and sales management goals, Scratchpad has a natural entry point to negotiate paid contracts. I’ve described this Enterprise Freemium approach as a “best of both worlds” sales motion because it combines enterprise budgets with the velocity of an SMB-like sales cycle. Scratchpad has used this sales motion to rapidly add customers from great sales organizations like Autodesk, Brex, Front, ProductBoard, Sendoso, Snowflake and Twilio – and they’re just getting started.
SCRATCHPAD SALESFORCE 13M SERIES VENTURESSAWERSVENTUREBEAT UPDATE
#Scratchpad series craft venturessawersventurebeat update.For now though, he sees an opportunity to build another company in the sales arena to help reduce the amount of work associated with updating the CRM database. While the company is built on top of Salesforce today, he says it could expand to include other databases or sources of information where the product could also work. We look at things like doing blind looks at resumes and it’s something that we take very, very seriously,” he said. “And so even in our hiring process, we incorporated certain elements just to make sure that we’re not introducing bias in any sort of way, or at least recognizing that the natural bias and thoughts we might have. He adds that building a diverse and inclusive workforce is important to the company. “By nature, we are very diverse in many different perspectives that you can look at, including gender, age, location and backgrounds,” he said. As he builds his second company, Salehi says he and his co-founder are building on a foundation of diversity and inclusion.
It has seven employees, with plans to hire more over the next year.
SCRATCHPAD SALESFORCE 13M SERIES VENTURESSAWERSVENTUREBEAT FREE
The company has been operating for about a year and has thousands of users, although many are currently using the free tier. And any new opportunities that start in Salesforce update in Scratchpad. What’s more, because all of this information is linked to Salesforce, anything you enter in Scratchpad updates the corresponding fields and sections in Salesforce automatically. And that’s how the idea for Scratchpad came to be,” Salehi told TechCrunch. “It eventually evolved into this idea that we’re calling “The Workspace” because everyone has Salesforce, but they are working with all of these other tools that then they just have to literally spend hours - and we saw some reps block off four-hour chunks on their calendar - just to copy and paste from their documents, spreadsheets or notes into Salesforce for their pipeline reviews. That’s when they saw there was an opportunity here to build a tool to track all of this information in one place and connect it to Salesforce to automate a lot of this grunt work.
SCRATCHPAD SALESFORCE 13M SERIES VENTURESSAWERSVENTUREBEAT MANUAL
They recognized that these tools were disconnected from Salesforce and required hours of manual work copying and pasting this data. They noted that they were using a hodgepodge of tools like taking notes in Evernote or Google Docs, tracking their pipeline in Excel or Google Sheets and tracking tasks with paper lists or sticky notes. He and his co-founder Cyrus Karbassiyoon began researching a new company, and the idea for Scratchpad came to them when they simply sat down and watched how salespeople were working. Last year, company co-founder and CEO Pouyan Salehi had just stepped down from his previous company PersistIQ, a sales enablement startup that came out of Y Combinator in 2014. The round, which closed at the end of last year, hadn’t been previously announced. Today, the company announced a $3.6 million seed round led by Accel with participation from Shrug Capital and Sound Ventures, the firm run by Ashton Kutcher and Guy Oseary, as well as several individual investors. Scratchpad wants to simplify that process by creating a workspace on top of the CRM to accelerate the administrative side of the job. Part of the problem is Salesforce is a database and as such is not necessarily designed for speed. One thing that annoys sales people is entering data into a CRM like Salesforce because it’s time spent not selling.
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